Using Custom Challenge Coins For Branding Purposes

Posted by Signature Coins | April 18, 2011 at 3:03pm | Topic: Business Challenge Coins

In the past, challenge coins were predominantly used by the military. These days, groups, organizations, and businesses also create and exchange custom coins with their friends, family members, neighbors, employees, and customers. In addition to being 100% unique, they tend to be valued by the people that receive them. That is because of the amount of time and skill that goes into creating them.

One look at a custom challenge coin and you will see its fine craftsmanship. Incredibly detailed and designed in a way that reflects the customer's interests, these items are unique and distinctive. People understand the value of the challenge coin by simply holding it in their hand. They can feel the weight of the metal and trace the raised areas of the coin with their fingertip.

Feelings of Pride and Ownership

Much like a prize winner's medal, custom challenge coins evoke feelings of pride and ownership. The people that are awarded them tend to be exceptional in their thoughts and actions. These tokens of appreciation remain an important part of military culture. In fact, it isn't unusual to see different branches being represented in the artwork that we create.

Groups and Organizations As Well As Military Units Use Coins

Different units of the Army, Navy, Coast Guard, Air Force, and Marines often contact us with their design ideas. So do other types of groups and organizations. Businesses of all size like to use custom challenge coins for branding purposes. These memorable items take the place of traditional business cards. That is because they are truly unique.

Custom challenge coins make a great impression on whomever they are given to. As stated before, they are as unique as the customers that order them. They can be single or double sided. They can also feature a number of identifying marks including the company's name, logo, email or web address as well as a motto or slogan in an attempt to be distinguishable.

If you want to make a bold statement, you should consider contacting Signature Coins with your design ideas. We can come up with the type of challenge coin that makes the competition uneasy. Call 1-800-953-3607 or email

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