U.S. Secret Service : The Stories Behind Secret Service Challenge Coins

Challenge coins are often used as a physical token or symbol to represent membership to an organization, unit, or team.

Challenge coins also serve as a lasting personal award for anyone that has received one. Since they are custom and long lasting, challenge coins serve well to commemorate the time and experience put in to overcome overwhelming obstacles or the extraordinary effort and sacrifice needed to reach a given achievement. These keepsake coins become a life long reminder of the achievements made.

Challenge coins can also be used as a token to commemorate a special event or anniversary. You can view some of our commemorative coins here.

Our bravest first responder services also have a history of using challenge coins. Whether for fire departments, emergency medical technicians or law enforcement officers, challenge coins have been used to award bravery, acts of heroism and department camaraderie.

Many companies today have been started by veterans, or are veteran owned and are beginning to use the challenge coin tradition to help represent accomplishments in their businesses. This modern approach to awarding challenge coins has garnered some criticism from the traditionalists. Signature Coins has been making challenge coins for 20 plus years, and we see more and more companies joining in on awarding custom challenge coins to customers, staff, and volunteers. They are using them to build morale in teams, link people with similar interests and even to promote their brand or charities.

Generally speaking you give someone a challenge coin when you want to honor them for a good deed or for their hard work.

Challenge coins still play a major role in the military today, much like a "Thank you Plus" or "Great Job Plus". In the armed forces not every action rates an honorable medal or certificate, for those moments when someone is deserving of more than a thank you, awarding them with a challenge coin fills the gap.

As a very simple miltary example. You're out on a 3 day field op. One of your guys or gals busts their butt during a particularly stressful couple hours of it. Shows great attitude, effort, and was overal top notch. If you tried to write it up, it wouldn't "quite" be "award worthy" but definitely deserved "recognition."

Now even if you’re not a veteran or a member of the armed forces, you can still recognize and award someone with custom challenge coins.

You can use challenge coins to reward employees after the completion of a special project or if huge accomplishments have been made company wide. The coin design can be representative of the achievement, the employee or the company goals. Studies show when employees are recognized for a job well done, they feel more satisfied with their job performance, are more likely to reach for higher goals, and are more loyal to their organizations.

Finding the right time and place to give someone a challenge coin can be, well, a bit challenging.

• Military tradition has a few ways of approaching this honor. One being "The Secret Handshake" where commanding officers, department officials or the president himself would shake a soldiers hand and "slip" them the coin via the handshake. Transferring the coin shouldn’t be dramatic or obvious, like a quiet wink and a nod, this honor is more personal to the people giving and receieving the award and less ceremonial. Although a bit more obvious, another military tradition is to hand them out in front of a formation or during a meeting, but it's more commonly done one on one.

• As more civilians and businesses use challenge coins, they have taken a more ceremonious and inclusive approach to awarding them. When looking to give a challenge coin to an employee or team member most businesses will do it during a team meeting. Some businesses have even integrated their employee award recognition into their annual and quarterly ceremonies. Awarding their employees in front of others can be a great way to show the rest of the team that you too can be "recognized" if the effort is there.

• Modern marketers are also finding that custom challenge coins make for great business cards, so many high end service providers, such as lawyers, accountants and commercial developers are now giving their custom coins out as a means of promoting themselves or their business offerings.

Challenge coins typically cost $3.00 -$5.00 per coin for a full production run of 100 coins generally speaking.

More specifically though, it depends. Challenge coin pricing is dependent on a variety of factors including size, quantity, and coloration. Your organization’s insignia or logo, as well as the brand standards surrounding it, will often dictate coloration. The level of complexity, industry standards, and personal preference will dictate the size of the coin.

You can view our challenge coin pricing here.

Designing challenge coins is a lot of fun, but there’s also a ton of things to think about before getting started. Luckily, we have years of experience making custom coins, and we’re happy to help you every step of the way.

We have put together a how-to guide that will tell you everything you need to know about challenge coin design.