How to Choose Marketing Materials for Your Business
In a fast-paced world, standing out is a huge key to success. If you want to make a big splash this year, you’ll need the right tools for the job. That’s where we come in! We’ve gathered a list of the 7 most effective marketing materials for 2025 that will help you boost sales, build brand awareness, and foster a sense of connection within your community.
The key to all of these options is how they seamlessly integrate into your customers’ lives. They’re practical, collectible, and perfect vessels to share your brand story while offering real value.
#1 QR Code Challenge Coins: Tech Meets Tradition
Custom made challenge coins have long been used by businesses large and small to celebrate important events and honor their best and brightest talent. A more recent twist on the classic tradition is to include QR codes on one side of a corporate coin. The QR code can lead to just about any website or social media page. Some use it to boost participation in surveys or competitions, or as a sales enablement tool to generate business leads. Whatever the case may be, including a QR code on a business coin is a proven way to increase your brand awareness and generate traffic to your website and product pages.
Key Benefits:
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Offers a tech-savvy way to engage customers that expands exponentially as the coins are shared.
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Creates lasting connections thanks to the blending of physical and digital marketing.
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Perfect for trade shows or networking events.
#2 Custom Lapel Pins: Small But Mighty!
Custom pins are eye-catching giveaways that pack a bigger punch than their size might indicate! Colorful logo pins and custom shaped pins with fun artwork allow your team members and supporters to showcase your brand on the go. Whether you plan on using them as giveaways, as employee recognition awards, or as collectibles during a special event, custom logo pins go a long way toward building brand awareness and engaging potential customers.
Key Benefits:
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Boost brand visibility.
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Encourage collecting and sharing of designs.
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Perfect for community outreach and supporting causes .
#3 Branded Golf Ball Markers
When targeting a professional audience, branded golf ball markers can be a small but highly impactful choice. Many of our customers create custom ball markers for charity tournaments, sponsorships, and corporate gifts. They’re highly collectible and easy to share out on the golf course, ensuring your brand stays front and center!
Key Benefits:
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Targets a niche audience with high purchasing power.
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Boosts brand recognition beyond the initial giveaway.
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Aligns your brand with leisure, networking, and exclusivity.
#4 Lanyards: Everyday Brand Ambassadors
For guests, employees, and event organizers, lanyards are extremely practical. Whether they’re used to hold keys, ID badges, or collectible pins and buttons, custom lanyards are sure to keep your branding front and center during everyday operations. It’s easy to customize them with your logo, slogan, or event theme to help them make a bigger impact!
Key Benefits:
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Offers high visibility in office and event settings.
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Combines practicality with brand promotion.
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Ideal for conferences, trade shows, and corporate events.
#5 Branded Keychains
Custom keychains are lightweight, durable, and useful for just about everyone! When the proper amount of thought and care are put into creating a custom keychain design, the results will be something that both your staff and customers will use every day! The sleek metal designs for custom keychains give them an elevated sense of value, and there are plenty of options for colorful artwork and custom shapes to really help your branded design stand out!
Key Benefits:
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Ensures constant exposure to your brand.
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Appeals to all demographics with a functional design.
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Perfect for giveaways, retail sales, or event merchandise.
#6 Custom Buttons: Affordable and Fun
Custom buttons are well known on the campaign trail for political candidates, but their uses extend beyond politics. Fun slogans and colorful designs are a couple of fantastic ways to make a button stand out and promote your brand. They’re ideal giveaways for sales events and tradeshows. Some of our customers include them in packaging while selling merchandise or create limited edition buttons to celebrate grand openings, product launches, or upcoming events.
Key Benefits:
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Cost-effective and easy to distribute.
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Appeals to a wide audience with creative and colorful designs.
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Encourages sharing and boosts brand and/or program awareness.
#7 Custom Bottle Openers
Custom bottle openers have near-universal appeal. They’re perfect for bars, breweries, and company events, and the handiness of the product will ensure they’re in use for a long time! The only limit to unique shapes and multi-functional design is your imagination, so feel free to get creative during the design process!
Key Benefits:
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Practically and highly shareable.
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Links your brand with social and celebratory moments.
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Great for giveaways, retail, and corporate gifts.
Design Marketing Materials for Business Growth Today!
Whether you’re running a small business or managing a global brand, creating a custom product from our list can help you stand out from the crowd, foster community, and achieve your marketing goals.
From the practical utility of lanyards and bottle options to the collectability of custom pins and challenge coins, each item is perfectly equipped to share your story and boost your brand. If you’re ready to create the next best thing for your 2025 marketing efforts, we’re here to help! Start a free quote today, and we’ll have a free artwork proof ready for you in 24 hours!