Challenge Coins by Signature Coins
Signature Coins HomeChallenge Coin GalleryChallenge Coin PricingCreate a CoinContact Us
Challenge Coins R Us Blog
« Blog Home

Using Your Custom Challenge Coins to Promote Storewide Events

May 24th, 2011

Ashley Furniture has an innovative way to welcome Veterans into their Ontario locations this summer and fall.  In addition to receiving additional help selecting their furniture, the retired military men and women have a few other things to look forward to.  All Veterans who visit the Ashley store this summer and fall will receive a free commemorative challenge coin and a chance to win a furniture package valued at $2,500.

This is a fine example of how local businesses can tie in the rich military background of challenge coins with a promotion involving former members of the Army, Navy, Coast Guard, Air Force, and Marines.  Because challenge coins have a distinct look and weightiness to them, they are considered the ultimate gift items.  Veterans can take pride in their new coins and even carry them wherever they go in the event that they are challenged by their peers.

Ashley Furniture has extended the invitation to military men and women of all ages. They offer the challenge coin as a thank you gift for the Veterans and even ask to take a picture of the former members of the military to put up on their wall.  And, if that wasn’t enough, they also are providing the men and women with free home delivery service and free lifetime service on any Ashley home furnishings.

If you want to put your company on the map, you may want to consider what type of impact you can make in your community by offering special services to Veterans.  Creating a custom challenge coin to hand out makes great business sense.  Not only is perfect for advertising, it’s double sided design can feature your logo on one side and a message to military men and women on another.  Now, how exciting is that?

You can use your promotion to really make Veterans feel valued.  Once they catch wind of what you are offering, they will more than likely be compelled to drop by your location to take advantage of the discount or savings that you have to offer.  They will love the idea of the challenge coin and will be the first to thank you for it themselves.

If you’re looking for a way to step things up a bit from a promotional standpoint, you should consider the impact that custom challenge coins have.  Sponsor an event and invite your VIP guests.  They will love being give the star treatment.