They serve the same purpose and they are ordered the same way, but they are made differently. A challenge coin is struck from metal and finished with plating and enamel. A poker chip is a ceramic blank with the artwork dye sublimated into its surface, so the design covers the entire face edge to edge and can include photographs, gradients, and fine detail that a struck die cannot hold.
Units, departments, and companies order poker chips for the same reasons they order coins — recognition, membership, commemorating an event — and many order both.
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