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Getting Started with Challenge Coins

If you are looking for a custom challenge coin service that creates high quality coins in a short turnaround time, your search ends at Signature Coins. Here, you will get the widest range of challenge coins, challenge coin styles and custom coin designs.

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Challenge Coin Customer Reviews

Extremely Impressive / best Customer Service!!!


I have rarely worked with a company that was so willing and able to go above and beyond to provide a product - they worked with me through changes and last minute requests - and did it all with a willing, can do, happy attitude. Once of the best companies I have ever done business with. Additionally, EXCELLENT product. The coin was exactly as ordered, quality product, impressive!!

Linda P.

Date of experience: February 28, 2023

Great Job Signature Coins!!!


I can't thank you all enough for doing such a great job on our challenge coins! They are perfect! The delivery was here on time…I know I will be ordering many more from Signature Coins! I can't thank you enough for the outstanding job and in such a hurry! You guys are amazing!!! 😊 Lori

Lori C.

Date of experience: January 23, 2023

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So what is a challenge coin?
What are challenge coins used for, and what do challenge coins mean?

Challenge coins have a long tradition in the United States military.
Although challenge coin history is perhaps shrouded in more legend than fact, today challenge coins are taking on a new life and story that will propel these commemorative keepsakes into the future for years to come.

The Signature Coins team has delivered amazing coins to soldiers stationed all over the world.

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What is a Challenge Coin?

The simple answer is: A challenge coin is usually a metal coin or medallion, bearing an organization's insignia, emblem or logo and carried by the organization's members. Traditionally, challenge coins were used by the military and displayed by service men and women to prove exclusive membership when challenged, and to enhance the military units' morale.

Historically, challenge coins were awarded by military unit commanders in recognition of special achievement made by a member of the unit. They are also known to be exchanged and traded during recognition visits to different international organizations, bases and service tours. These coins have been heavily collected by active and retired service members and law enforcement personnel for years.

Modern challenge coins are made in a variety of sizes and often include popular culture references such as superheroes as well as known characters in a parody. Many companies today are using them to build morale in teams, link people with similar interests and even to promote their brand. Challenge coin designs today are pushing the boundary of what a challenge coin could mean or be used for. One thing is for sure, personalized coins further strengthen the sense of bond within people that both give and receive them.

custom shape airforce coins by signature coins

Amazing details, intricate patterns, moving parts and other custom features can be added to any signature challenge coin design. Challenge coins are made out of an assortment of metals. Most are made of brass or zinc, but they can also incorporate precious metals such as 24-carat gold.

What Do Challenge Coins Represent?

Challenge coins represent camaraderie and achievement. Units, teams, organizations and businesses all have members that work hard to achieve milestones and goals together. They are often used to commemorate a major achievement, an anniversary or a special event. Company challenge coins create close and lasting bonds between people who give and receive them.


Businesses are starting to use challenge coins to award accomplishments in their various departments. Whether celebrating a sales goal, amazing customer service or marking a milestone for years of service, companies are finding ways to award challenge coins to their staff. Challenge coins are used to build morale in teams, link people with similar interests through promotional marketing and some are even using challenge coins like business cards to promote their business brand. Many veteran owned businesses are spreading the challenge coin tradition to their co-workers and employees by rewarding their achievements together.

Fort Bragg Challenge Coins

Military Challenge Coins

There are a littany of traditional challenge coins that represent military branches, individual units, special groups and even specific missions. Military leaders can have their own coins made as well. Many top generals, heads of government agencies and the President of the United States have their own special challenge coins.

Custom military coins come in all kinds of different shapes and sizes and are used across every branch of service. As the best challenge coin company in the country, our Signature Coins team has worked with soldiers stationed all over the world. Whether you’re a member of a Marine detachment at the U.S. Embassy in Hanoi, a commanding officer at Fort Bragg, or anyone else in between, we’ve got you covered.

Service members are known to develop a sizeable collection of challenge coins during their time in the military. They display them with pride and a sense of belonging.

Thin red line firefighter challenge coin by signature coins

First Responders Challenge Coins

Like the military, first responders use challenge coins to honor service. Law enforcement agencies and firefighters use challenge coins to honor special accomplishments in the line of duty. Government agencies and politicians are using challenge coins to recognize first responders in their communities. This creates a sense of honor and unity during a time of tragedy and loss.

What is the Purpose of a Challenge Coin?

The purpose of a challenge coin depends on why it was made in the first place. It can be used for membership, recognition, to create a bond between people in a group or to commemorate an anniversary or special event. machine-adds-paint-with-pinpoint-precision


In the military, challenge coins are proof that you are a member of a unit or served on a specific tour of duty. They mean you are a member of an elite group of people. In early military history, they were used for security. A service member may have been required to show the coin to prove their loyalty. That may not be necessary today, but being a member of the team is still a strong military tradition.

Awards and Recognition

Challenge coins are used to award team members who perform their duties extremely well. Giving a coin as a reward for excellent performance builds pride and morale. Receiving one is a great honor and team members work hard to get them.


Creates Bonds and Connections

The challenge coin tradition keeps members of the military connected to one another, even after they leave the service. Veterans frequently display coins from units they have served in, missions they have been on and leaders they have met. First responders receive coins for heroic efforts during times of tragedy.

Challenge coins pay tribute to events that members of an organization endured together and create a bond that will last a lifetime. Ghost Horse Vineyards Challenge Coin art proof


More recently, challenge coins have been used to identify a corporate brand or logo. Corporations are beginning to hand these out at conferences, sales events, and trade shows. A challenge coin is certainly more memorable than a business card. Even schools and sports teams are jumping on the bandwagon. Mascots and logos are being put on coins to hand out at local events in communities.

All Rights Reserved. All symbols, logos and slogans depicted are registered trademarks of their respective owners. The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.

By submitting designs to Signature Promotional Group, LLC, the purchasing party warrants that he, she, or it has/had the legal right to reproduce (or have reproduced) any logos or other images associated with his/her/its order. Samples on the site are for illustrative purposes only and are not for sale.

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